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& Nbsp; & nbsp; & nbsp; & nbsp; malls like the arena, before the outcome is inconclusive, all changes are possible. China sports brand "Li Ning" has been "Wall Street Journal" critical product positioning is not clear, with this not work with Nike and other brands in the world with the contest. However, although a year, "Li Ning" will, "everything is possible" slogan has become a living reality interpretation. China's sports industry has great potential, with the 2007 Women's World Cup, the 2008 Olympics, the right to host the 2010 Asian Games in China, and sports marketing has become the new darling of the business community. Internationally renowned sports brands all eyeing the Chinese market, domestic brands to be outdone, a silent battle being simmering. To this end, on May 16, Beijing "Fortune" Forum for the first time sports marketing as a separate issue to discuss. An undeniable reality is that China is the world's largest producer of sporting goods, not the brand power. Nike, Adidas and other world famous brands, there are billions in sales each year, while China's first cheap foamposites sports industry companies - Li Ning Company Limited (hereinafter referred to as Li Ning Company), in 2003 the turnover of only 1.276 billion yuan. Moreover, domestic brands and international brand awareness can not be compared. At June 28, 2004, Li Ning Company listed on the previous week, the United States, "Wall Street Journal," the author accusations between Li Ning brand is a swing in the "leisure" and "movement" of the "twenty-five earners", it is higher than Nike, Adidas international professional brand difference a chip technology. However, less than a year, held in the CCTV "20005CCTV my favorite Chinese brand" selected activities, "Li Ning" sports brand to become the only one selected. And Li Ning has to "occupy" the high-end market for many years, Nike launched a challenge issued. Li Ning is really as it slogan says, anything is possible? Duel-end from the end of 2003, Li Ning company adjusted operating strategy, re-planning of sports marketing, the branding of the axis of steering high-end professional sports market. "Li Ning" Since then officially opened the high-end Cheap air jordan 12 for sale online free shipping market in direct confrontation with a full range of Nike brand showdown. Beginning in 2004, Li Ning, the company developed a professional development, especially basketball shoes basketball category strategy, and launched a series of sports marketing: in June 2004, Li Ning Company with the Spanish Basketball Association contract, two months later, Li Ning basketball equipment along with the Spanish basketball team won in Athens; September 2004, Li Ning, an occasion to launch professional basketball shoes Free & nbsp; Jumper series, became the first professional basketball into the market a brand; in October 2004, Li Ning Company has become the college student premier league The only designated sports equipment sponsor; January 2005, Li Ning Company to become NBA strategic partners; March 2005, Li Ning basketball shoes Spain series listed, the Spanish basketball team with marketing resources through with sufficient; in April 2005, held Li Ning campus basketball finals. Through this series of sports marketing, in 2004, "Li Ning" in the high-end market successfully curb Nike, Adidas Retro jordans for sale momentum of rapid development, but also an occasion to differentiate the followed Anta, Reebok and other second-tier brands. Interpretation of "everything is possible", "challenge to the international famous brands Nike, Li Ning fit 'anything is possible' advertising slogan. 'Anything is possible' connotation to need a lot of support, while more consumers want to really feel Experience and meaning of this sentence can not be confined to a particular group, in today's social homogeneity, accidentally, can be replaced by your competitors, give your target audience the crowd a reason to let them know your presence, to attract their attention, understanding your brand brought the idea, and finally select your product, and willing to pay for them. "Li Ning Company official said. For example, "Li Ning" sponsored students 3 on 3 basketball, its game system and "Anything is possible," the brand positioning is very appropriate, that "refuses to accept it singled out" slogan, during the game eight minutes before scheduled Combat Team 3 to 3 dozen, and the remaining 2 minutes each team sel cheap jordans for sale mens ected the strongest people singled, doubled and singled link is scoring, even if team competition came from behind, it is possible to regain the one in. The competition system will be "Anything is possible" & nbsp; interpretation of the head, the race war spread across Beijing, Shanghai, Guangzhou, Tianjin, Harbin, Nanjing, Hangzhou, Chengdu, Wuhan and other nine cities nationwide, the event moved to 120 colleges and universities , & nbsp; there are 2536 teams carried out more than 53 games of the contest, students receive a warm welcome, after all, college students Li Ning important consumer groups. And this real activity more effective than pure sponsored events. Not only strengthen brand affinity and awareness, and increased opportunities to communicate brands and consumers face to face. Li Ning, the company said, sports marketing is not a "one shot deal", a simple sports sponsorship and "sports stars + advertising" marketing strategy, has been unable to meet the public's desire for brand recognition. Sports marketing is a part of a complex system, "project", companies in the Cheap air jordan 12 ovo sports sponsorship, must make sports culture, brand culture and product promotion three harmony into all aspects of business operation and common development, so as to form a unique corporate culture, reaching a state of resonance between businesses and consumers. "Weiweijiuzhao" champions "internationalization" of "internationalization" is one of almost all domestic companies the most enthusiastic about the topic, which, Li Ning, the company has its own views. CCTV "brand China" release site, Li Ning Zhang Zhiyong, CEO of use Sanshiliuji "Weiweijiuzhao" to describe Li Ning's serialization professional and international initiatives: by sponsoring the Spanish basketball team, in cooperation with foreign research institutions, etc. "Wai Wei" approach, learn from international advanced technology, the advantages of resources, enhance the professional capacity, for "save Zhao", serving the majority of Chinese consumers. Sport is the major brands, "Central Plains" of the battlefield, whether it is sports or non-sports brand brand, have sought to use sport to build brand image. But spo Cheap air jordans for sale rts marketing needs to their own characteristics and the combination of sports events, brand positioning, corporate culture, management style and sporting events linked to whether appropriate, whether you can truly reflect the value of the brand have decided the success of sports marketing. Since the 1992 Barcelona Olympic Games, Li Ning Company on each Olympic Games will be sponsored by the Chinese sports delegation, after Li Ning Company began sponsoring foreign teams, start their process of internationalization. Sponsored gymnastics team from France, the Czech gymnastics team, college students on behalf of the Russian team, the Spanish women's basketball team to the 2004 Athens Olympic Games men's basketball team brought to Spain, and then earlier this year became the NBA partner, Li Ning sports as a carrier, and gradually expand their international influence. At the same time, Li Ning, the company began a collaboration with overseas brands, agencies. 1999 in cooperation with SAP AG, the introduction of AFS solutions for clothing and footwear, became the first Chinese enterpri Retro jordans for sale se to implement ERP sporting goods; in July 2001, signing top designers in Italy and France, in order to improve product design and development of specialized and international level; in 2002 with DuPont, 3M and other famous international enterprises to establish a stable and cooperative relations with a number of South Korea, France and other enterprises in various forms of cooperation; in 2004 in cooperation with the Department of Human Movement Sciences of the Chinese University of Hong Kong, its professional provide data to support product development; in August 2004 with the United States R & D company Exeter Dr. Ned Fred-erick cooperation and common commitment to the development of Li Ning sneakers core technology;? in October 2004 in cooperation with the DRD design firm; April this year and International top crystal jewelry manufacturer Swarovski establish cooperation. In the high-end professional sports market in order to compete with Nike, was not able to do in a short time, Nike position in the high-end market has long been impregnable, although a survey of domestic spo cheap jordan shoes for men rting goods market, Li Ning's market share up to 50 percent, second place 30% of Nike, Adidas, accounting for 10%, but overall high school low-end statistics, not just for high-end market segments. Therefore, Li Ning and Nike high-end market competition has not been a winner, every change is possible, and this is what a world-class sports brand Li Ning aspirations opportunities.earlier reported Bodega x Asics Gel Lyte V "Get Wet" is about to usher in the December 20th global offering. Gray, brown, green, purple, red, yellow and multiple color combination of color is quite special, in the end otherwise is color ink decoration. The most special is the use of Gore-Tex shoe materials, provide better waterproof function. This joint color earlier this month has at Bodega exclusive sale, like friends, don't miss this weekend's global offering, can include Ubiq, asics designated global retailers to buy, priced at $170. more the latest shoes running shoes, NBA anecdotes and sports knowledge, please pay attention to the most Niubi sports equipment community [when off], microblogging searc cheap jordans online h "when off, micro channel search dunkhome and extra welfare wayward send. source: UBIQThe Jordan Super.Fly 4 is the next installment of the Jordan Super.Fly series set to release from Jordan Brand. This silhouette is one of the more popular shoes from the brand aside from their Air Jordans series. Advertisment Adding some upgrades while keeping its traditional look, the Jordan Super.Fly 4 is built with a one-piece, no-sew base that offers mesh detailing for lightweight breathability. The shoe keeps its Zoom cushioning that looks to be complete with FlightPlate. An external heel counter is built on the back for stability for the foot for all motion movement. As of right now there is no exact release date set for the first launch of the Jordan Super.Fly 4, as reports have them debuting later this October 2015. Check out the detailed photos of one of the upcoming releases as well as a few other colorways below and let us know what your first thoughts of the silhouette are in the comments section? Source: US11 as one of Japan's most famous fashion brand visvim in the fa cheap jordans for sale shion industry with absolute enough popularity in recent years, although there is no change in design is too great, but the classic style is always to deepen and continue. The day before, once again back to the highly acclaimed popular brand shoes FOLEY-FOLK, is still the continuation of visvim is simple and minimalist design style, high-quality small leather production, in addition to the white shoes outside also supplemented by all kinds of decorative elements in details and shoes at the end of the tongue, it is rare for the ingenuity of the. Interested friends are already available at visvim online stores.Supreme Box Logo, Apple red or gray tyrant, see these colors, we will unconsciously and well-known brands together, for Adidas, the same is true of the classic black and white. In order to further stimulate consumer desire to buy, Adidas began to use color analysis in actual products. according to the survey, 85% of consumers will take the lead from the color option to purchase, based on this, Adidas senior director Kathryn O'Brien announced that it will focus on to consider this factor and will enrich the use in the next product. To the recent hot Ultra Boost, since the Kanye West demonstration of pure white color, no matter from the attention or prices have gone up, racing to buy, also greatly stimulated the popularity of this shoe. Perhaps due to various factors, white is not your first choice, at this time, the emergence of new colors such as purple may still let you pay for it. The color of the visual stimulus is one of the important factors we consider in this year, Adidas Pharrell and Williams cooperation to create Supercolor is to maximize the use of color, 50 color covers almost all the options sold certainly is not a problem in the future, Adidas will actually start from the color to change, we will wait and see. The Air Jordan 12 ??Flu Game?? is another Air Jordan 12 colorway that will be releasing in 2016, along side the Air Jordan 12 ??French Blue?? and other Retro/OG Air Jordan 12 colorways. Advertisment One of the more iconic Air Jordan 12 releases is the ??Flu Game?? edition, which was worn by Michael Jordan during Game 5 of the 1997 NBA Finals against the Utah Jazz. His Airness put up 38-points all while suffering a flu-like symptoms. The Air Jordan 12 ??Flu Game?? was originally released back in 1997, then later retro??d in 2003, followed by another re-release in 2009. However, the 2009 pair didn??t meet ??OG?? standards as they were built with a nubuck upper that included detailing on the heel as a nod to the year and points Michael Jordan scored that day. Now they??re finally set to return as a remastered version for 2016 and will release just like they did when they were OGs. The shoe features a full Black-based upper with Varsity Red accents throughout. Air Jordan 12 Flu Game 2016 Release Date Check out the additional images below and look for the Air Jordan 12 ??Flu Game?? to make its retro debut on May 28th, 2016 at select Jordan Brand retail stores. The retail price tag is set at $190 USD. Air Jordan 12 ??Flu Game?? Black/Varsity Red 130690-002 May 28, 2016 $190 RELATED: Air Jordan Release Dates UPDATE: Check out these exclusive detailed on-feet images of the highly anticipated Air Jordan 12 ??Flu Game?? that retros tomorrow, May 28th. Images courtesy of @LapstoneandHammer. UPDATE: Finish Line will be one of many retailers carrying the Air Jordan 12 ??Flu Game?? release that debuts on May 28th. Check out the latest images below. UPDATE: Get a detailed look at the remastered ??Flu Game?? Air Jordan 12s. UPDATE: More detailed images via @us11hustla of the highly anticipated Air Jordan 12 ??Flu Game?? that retros on May 28th. UPDATE: Check out the latest beauty shots of the Air Jordan 12 Retro ??Flu Game?? below. UPDATE: Here is a detailed look at the remastered 2016 Air Jordan 12 ??Flu Game?? that will be debuting on May 28th. UPDATE: We now have a first look at the men??s Air Jordan 12 Retro ??Flu Game?? release that is set to debut on May 28th. Stay tuned for detailed images coming soon. UPDATE: Here is a first look in kids sizes via @realchickenwop of the ??Flu Game?? Air Jordan 12, along side two other upcoming Air Jordan 12 releases for 2016. Keep it locked for more info. (Below are not the 2016 images)